Wednesday, January 26, 2011

Oh man. It's been a long, long time since our last blog post...

However, there has been a lot going on in our studio. The J. Newbury team has been hard at work to develop the latest tee to add to our collection. We were commissioned by thrillist.com to come up with a tee shirt inspired by the old Scotch and Sirloin ads featuring the '85-'86 Celtics. While at first I though this was a little bit strange and obscure...the delicious, creative juices started to flow...and I time traveled back to many a dinner at the S&S in Syracuse NY.

While (arguably) the most famous location was within the Boston Garden, I had a feeling the restaraunts both shared a few commonalities...

What afterall, is more indulgent than some aged scotch and a prime cut? I thought this tied in well with the whole J. Newbury- "good life" mentality. After Jon and I bounced a few ideas back and forth, this is what we arrived at. A shirt that longs to be as legendary as Larry and leaves you thirsty for the goods.

The "Legend" tee is done in our traditional, outrageously high DPI (dots per inch) black, with Irish Green detailing. The tee itself is a fresh, crisp white- and picks up all the fine hand drawn pen and ink detailing that only J. Newbury delivers. The fork sports a thrillist.com logo, the steak knife a J. Newbury logo, and the lable on the bottle features some very legendary numbers from 1985-'86. A limited run were produced, so get 'em while they're hot...or cold. We hope you all will enjoy this tee, and take a little sip of history when you do.
It leaves us asking one question...
What's for dinner tonight? Scotch?